CYCLING’S DIGITAL BOOM: A PRESCIENT LESSON FOR GOLF?
CYCLING’S DIGITAL BOOM: A PRESCIENT LESSON FOR GOLF?

CYCLING’S DIGITAL BOOM: A PRESCIENT LESSON FOR GOLF?

Rewind to the summer of 2012 and Britain is basking in the warm glow of Olympic and Tour de France glory. A sweating mass of middle-age men in Lycra is growing at an alarming rate and marketing executives across the cycling industry are gushing over the success of their sport. “Cycling is the new golf” becomes a well-coined phrase...

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Ben Thompson
ON A MISSION TO CHANGE THE WAY GOLF BRANDS ENGAGE AUDIENCES
ON A MISSION TO CHANGE THE WAY GOLF BRANDS ENGAGE AUDIENCES

OUR MISSION: CHANGE HOW GOLF BRANDS ENGAGE AUDIENCES

Whether it’s the rise of golf YouTubers, the proliferation of golf content on social media or players tracking their performance on purpose-built apps – golf lives in a digital space. Not confined by the limits of pitch or time, and completely immersive by nature, the game lends itself to storytelling in an online world. Align Sports Media was set up to reflect this reality…

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Ben Thompson